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PPC
SEO Service Toronto
PPC

“3 out of 4 people use search engines to find products and services. The first page of search results gets 91% of traffic, the second page gets only 4.8%, and it decreases steadily beyond that. If your business is not on the first page you are missing out on valuable leads.”

Experts at Vertex Web Surf offer a comprehensive array of Professional SEO Services, Social Media Optimization, Pay per Click and Web Design Services to help get your business on the first page of Search Engine Results.  We use trustworthy and acceptable white hat SEO techniques to ensure you get the best results possible.

Our Drive

Direct marketing is all about developing interrelationships and interacting with right audience at the right time. PPC Management, or Pay per Click Management, is a valuable part of any marketing effort. It is extremely useful for the exposure to your target audience. Our PPC service also leads to the critical audience intelligence a good PPC management campaign provides.

  • To get your brand in front of the right customer, in the right place, at the right time, and on the right device.
  • To significantly increase Return on Investment (ROI) i.e. simply increase revenue and reduce marketing cost.
  • To provide solutions for lead generation, e-commerce, display, and international businesses.

Our Expertise Lies On:

  • Search Marketing – Identifying and eliminating poor-performing key phrase variations and identification of new high-performing phrases for use in Google Ad words and Bing Ads.
  • Display Advertising and Remarketing – Reaching high value audiences using geographic, behavioral, and contextual targeting. Also includes recapturing lost visitors using remarketing.
  • Ecommerce and Product Listing Ads (PLA) – Execution of seasonal and long term strategies, shopping campaigns and comparative shopping campaigns.
  • Social Media Advertising – Targeting audiences on all major social platforms, including
    • Facebook
    • LinkedIn
    • Twitter and many more
  • Conversion Optimization – Extensive usability services including heuristic/cognitive analysis, user testing, functional testing, landing page optimization, and more.
  • Analytics and Attribution Support – Troubleshooting and identifying digital measurement opportunities for improving your business.

 

 


IMPROVE ROI
With tested and effective PPC advertising tips and campaign, Vertex helps you get improved return on investment and also helps increase your brand exposure.

BETTER LEADS & SALES
We bring actionable strategies to you so that you can easily get more customer leads and hence significantly better number of sales.

REPORT MANAGEMENT
Our campaign report management service includes examining the current market position and implementing the proven strategies for better business in your end.

INCREASED PAID TRAFFIC
We provide exemplary cutting-edge PPC service for your business that ensures you with multiplied paid traffic for your website.

REDUCED COST PER CONVERSION
Our SEO professional team is proven experts in reducing total cost per conversion (CPC). We also regularly strive to improve the quality score level in your business website.

PPC LANDING PAGE CREATION
The effective PPC campaign generates more leads. That is why it demands a well-crafted and optimized PPC landing page which we deliver with complete commitment.

AD CAMPAIGN SET UP
Our PPC proficient professionals provide commendable Ad campaign setup through PPC advertising service. All is done in order to generate more online sales for your business.

BID MANAGEMENT
Bid management is always found associated with Pay per Click (PPC) Marketing. This simple management trick directly impacts the results for your business growth and subsequent ROI.

PPC Management and Search Engine Optimization

Social media platforms and new display advertising networks centered on sharable content provide a huge opportunity. It helps to get the right assets in front of your target audience, to attract referrals and citations. However, when executed with the wrong assets or on the wrong platform, these campaigns can be very costly with meagre returns. Vertex has extensive experience leveraging advertising platforms to support and improve return on content marketing efforts.

 

PPC Management and Content Marketing

A PPC campaign offers augmented control over results than organic Search Engine Optimization (SEO). With effective Pay per Click management, you have the ability to compete relatively quickly for phrases that will take much more time to secure compared to use of earned media methods such as SEO. While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay per Click campaign management can create traffic almost instantly through use of Google Ad words, Bing Ads and much more.

What to Expect from Vertex Web Surf?

Provide below is just a short list of PPC management services that will be addressed and worked upon on a frequent basis for your PPC campaigns. We are not one of that PPC companies who churn and burn their clients or only work on their campaigns once every 2 weeks; we want to keep you around.

When you win, we win.

  • Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, CPM, CPA, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links)
  • Creating Multiple Ad groups by analyzing different products/services offered by the client.
  • Setting up and adjusting the Maximum Bid for the Ad groups.
  • Creating multiple effective Ads for every Ad group and tuning the ads for performance.
  • Analyzing your industry, understanding the end user needs/wants and creating effective keywords from users’ search points.
  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyzing your business Goals and Setting up Google Analytics to track user behavior and other metrics.
  • Monitoring your Google Ad words PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
  • Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score.
  • Suggesting/implementing improvements for Landing page optimization for specific Ad groups.
  • Reducing client’s monthly spend by removing irrelevant keywords from the search query keywords, a continuous process of adding/removing positive and negative keywords.
  • Bidding analysis and management down to the keyword level and reducing CPC.
  • Improving CTR.
  • Improving average ad position.
  • Creating multiple Ad Copy testing and tuning. A/B testing your copy continuously. In the effort to increase the Quality Score of the keywords we are running, we will make recommendations to the landing pages of your site (or if we have built your landing page we will implement the changes).

 

Businesses across all industries can benefit from the immediate advantages that pay-per-click (PPC) advertising provides. PPC advertising offers you immediate search engine visibility. It is a definite plus when you are building a new site, or working on obtaining better search engine visibility for your old website.

Depending on the option of PPC you choose, the campaign can send highly targeted, pre-qualified traffic from those who have already visited your website or Facebook account. In addition, it allows you to control and test brand messaging, while working within a set budget that can’t be exceeded.

There is even some evidence that PPC advertising helps your organic traffic as well. How, you ask? People, who regularly see your ads, begin to recognize your brand. This is a key factor in increasing the likelihood they will click on your website in organic search results too.

 

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