The digital marketing landscape in Toronto has changed dramatically over the past few years and SEO is at the helm of it. SEO is the most effective and important marketing strategy if you want to build a strong online presence. SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of local SEO Toronto are vast, here are the top 4 picked by Vertex Web Surf’s local SEO experts.

Increased Traffic 

SEO is all about getting your business in top positions of search engines. Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Higher Return on Investment

SEO provides quantifiable results that can be tracked, regardless of whether you are an ecommerce or non-ecommerce site. So there are no qualms about impacts of SEO when it comes to ROI. A modern SEO agency like Vertex Web Surf is able to track nearly every aspect of their strategy and its effects. For Ecommerce sites, local SEO Toronto agency can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, we can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your local SEO Toronto strategy that way.

Boost in Site Usability

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.  With a local SEO Toronto company like Vertex, you can make your website the best in market.

Like what you read? For more information on how local SEO Toronto could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help. You can reach Vertex Web Surf at 647-956-9181.